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Resource library

Whitepapers, guides, data sheets, and videos to help you on your data activation journey.

  • Data-Driven Loyalty Programs.

    Data-Driven Loyalty Programs

    Learn how industry leaders use first-party data to build lasting customer relationships that increase LTV.

    Read one pager
  • Al Decisioning.

    Al Decisioning

    Take your lifecycle marketing beyond human scale.

    Read one pager
  • 2024 CDP Landscape Guide.

    2024 CDP Landscape Guide

    Everything you need to know about the current CDP landscape

    Read guide
  • Personalize Campaigns in Salesforce Marketing Cloud with your Data.

    Personalize Campaigns in Salesforce Marketing Cloud with your Data

    Learn how leading companies use Hightouch to personalize with their data in SFMC.

    Read one pager
  • The New Era of Media Networks.

    The New Era of Media Networks

    Learn how and why industry leaders trust Hightouch to power their Retail and Publisher Media Networks.

    Read one pager
  • Traditional CDP vs. Composable CDP (Comparison Guide).

    Traditional CDP vs. Composable CDP (Comparison Guide)

    Get a side-by-side comparison chart showcasing the key differences between CDPs and Composable CDPs.

    Read one pager
  • The Complete Guide to the Composable CDP.

    The Complete Guide to the Composable CDP

    Read our whitepaper to learn why leading organizations are like PetSmart, WMG, and Chime are adopting the Composable CDP.

    Read whitepaper
  • The Complete Guide to Reverse ETL.

    The Complete Guide to Reverse ETL

    Learn about the modern data stack and new ways to activate your warehouse data for better business outcomes.

    Read whitepaper
  • Snowflake-Hightouch: One Pager.

    Snowflake-Hightouch: One Pager

    Read the one-pager to learn how hundreds of industry leaders use Hightouch to transform Snowflake into a marketing, sales, success and operational engine.

    Read one pager
  • Ultimate Guide to CDPs.

    Ultimate Guide to CDPs

    Everything you need to know when buying a customer data platform

    Read whitepaper
  • Databricks-Hightouch: One Pager.

    Databricks-Hightouch: One Pager

    Transform Databricks into a Composable CDP to drive personalization

    Read one pager
  • Google Cloud-Hightouch: One Pager.

    Google Cloud-Hightouch: One Pager

    Hightouch makes it easy for marketing teams to unlock data stored in the warehouse to deliver personalized customer experiences.

    Read one pager
  • Hightouch Customer Studio: Create and sync audiences from your warehouse.

    Hightouch Customer Studio: Create and sync audiences from your warehouse

    An entire suite of no-code marketer-first features.

    Read product brief
  • Hightouch Identity Resolution: Create 360-degree profiles in your warehosue.

    Hightouch Identity Resolution: Create 360-degree profiles in your warehosue

    Read the one-pager to learn how to stitch your existing customer data into rich, actionable profiles directly in your data warehouse without writing a line of code.

    Read product brief
  • Hightouch Match Booster: Increase Match Rates to Ad Platforms.

    Hightouch Match Booster: Increase Match Rates to Ad Platforms

    Boost match rates across advertising platforms by securely enriching first-party audiences with identity data from the world’s leading enrichment providers.

    Read product brief
  • Hightouch Governance Features.

    Hightouch Governance Features

    Empowering Leading Companies to Securely Manage Activation at Scale

    Read product brief
  • How to Use Snowflake as your Customer Data Platform.

    How to Use Snowflake as your Customer Data Platform

    Build your CDP from best-in-breed components and never look back.

    Read whitepaper
  • How to Use Databricks as your Customer Data Platform.

    How to Use Databricks as your Customer Data Platform

    Learn how modern organizations supercharge marketing efforts with a composable CDP.

    Read whitepaper
  • Driving Personalization at Scale with Snowflake, Fivetran, and Hightouch.

    Driving Personalization at Scale with Snowflake, Fivetran, and Hightouch

    Optimize marketing efficiency with first-party customer data

    Read whitepaper
  • Predictive AI: Unlock data-driven customer experiences.

    Predictive AI: Unlock data-driven customer experiences

    Watch the webinar with Faraday, Google, and Hightouch

    Watch video
  • The Step-by-Step Checklist for Paid Ads Teams.

    The Step-by-Step Checklist for Paid Ads Teams

    Get the step-by-step checklist for launching both search and social ads across any platform. Share this with your team or audit your agency to make sure you aren't leaving any money on the table.

    Read guide
  • The Ultimate Guide to Paid Media Integrations.

    The Ultimate Guide to Paid Media Integrations

    Learn how to overcome browser tracking changes to maximize efficiency across leading ad platforms.

    Read guide
  • The Complete Reverse ETL Buyer's Guide.

    The Complete Reverse ETL Buyer's Guide

    Ready to start activating your data?

    Read guide
  • 4 Ways An Implementation-Free CDP Activates Customer Data Faster.

    4 Ways An Implementation-Free CDP Activates Customer Data Faster

    Get your customer data initiatives off-the-ground in minutes, not months.

    Read whitepaper