Sync data from
Athena to Amazon Ads DSP and AMC
Connect your data from Athena to Amazon Ads DSP and AMC with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
Trusted by data teams at
Trusted by data teams at
Activate your data in 3 easy steps
Model your Athena data using any of these methods
dbt Model Selector
Sync directly with your dbt models saved in a git.
Looker
Query using looks. Hightouch turns your look into SQL and will pull from your source.
SQL Editor
Create and Edit SQL from your browser. Hightouch supports SQL native to Athena.
Table Selector
Select available tables and sheets from Athena and sync using existing views without having to write SQL.
Customer Studio
For less technical users, pass traits and audiences from Athena using our visual segmentation builder.
Why is it valuable to sync Athena data to Amazon Ads DSP and AMC?
Thanks to Athena, it's easier than ever to access your customer data, run complex queries, and segment your customers/users into various categories or audiences.
However, to target users and send conversion data to Amazon Ads DSP and AMC, you need access to all of the unique behavioral data (e.g., last-login date, items in cart, pages viewed, etc.) and core business metrics like lifetime value, workspaces, subscriptions, annual recurring revenue, etc. that lives in Athena. You then need to be able to package this data to send to Amazon Ads DSP and AMC in the format expected. Plus, you want to do this in a real-time and automated way.
Amazon Ads DSP and AMC is only as good as the data you give them, and if you truly want to optimize your ad spend, increase your match rates, and drive conversions, you need to provide custom data from Athena within your warehouse.
Maybe you want to retarget users who abandoned their shopping cart in the last seven days, or upload a list of high-value customers to identify potential lookalike audiences, or perhaps you want to upload offline conversion events to reduce your customer acquisition costs and increase your return on ad spend.
Why should you use reverse ETL to connect Athena and Amazon Ads DSP and AMC data?
In the past, uploading customer data to Amazon Ads DSP and AMC meant hopping back and forth between your various SaaS applications or asking your data team for CSV files. Neither of these options is preferable because marketing teams want to self-serve, and data teams don't enjoy constantly fulfilling one-off marketing requests.
Even worse, if you truly want to optimize your advertising campaigns, you need to be uploading fresh data consistently. Non-fresh data can be expensive for ads. If you're using CSVs to define who to exclude from paid ads and you're uploading that data weekly, that's potentially one week of irrelevant ads. As a workaround, engineering teams will integrate directly with the Amazon Ads DSP and AMC API, and build and maintain custom in-house pipelines. The problem is that a single API change can break everything, and data engineers don't want to spend their time building and maintaining pipelines.
With Hightouch, you can leverage the existing data models and customer segments your engineering team has defined in your warehouse and sync that data directly to your ad platforms in real time. You can schedule your data syncs to run automatically, on a set cadence, or even for the exact duration of your marketing campaign. Hightouch lets your data teams establish the guardrails for your marketers to self-serve and build custom audiences through a drag-and-drop interface.
Upload audiences to Amazon Ads DSP and AMC audiences to run ads based on certain attributes within your database, such as people who have visited your site
Continuously fuel your Amazon Ads DSP and AMC audiences with live data so that data never goes stale
Sync data from any source to Amazon Ads DSP as offline conversion events
About Athena
Amazon Athena is an interactive query service that makes it easy to analyze data in Amazon S3 using standard SQL. Athena is serverless, so there is no infrastructure to manage, and you pay only for the queries that you run.
Learn more about AthenaAbout Amazon Ads DSP and AMC
Advertising with Amazon Ads can help you reach customers at every stage of their journey. Amazon Ads offerings help you achieve your advertising goals while helping customers find the products they are looking for.
Learn more about Amazon Ads DSP and AMCOther Athena Integrations
Other Amazon Ads DSP and AMC integrations
Hightouch Playbooks: Best practices to leverage reverse ETL
Read more about Hightouch
What is Operational Analytics & Why You Should Use It
Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.
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This might be one of the greatest inventions for technical marketers since the advent of legacy CDPs back in 2015.
Austin Hay
Head of Marketing Technology
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52%
increase in return on ad spend
20%
improvement in email engagement
60%
lift in customer acquisition