Rethinking the CDP

Chime explores new ways to drive personalization at scale

Thanks to advancements in Cloud Data Warehousing, companies of all sizes -- from startups to Fortune 100s -- are now moving away from legacy CDPs and instead, turning to a new "Composable CDP" architecture that enables them to activate customer data directly from their Data Warehouse.

After watching this session, you’ll be able to:

• Understand the foundational components of a Composable CDP
• Understand why leading organizations are leaning into their data investments to power modern marketing
• Understand just how easy it is to begin activating data with a Composable CDP