Go to the Destinations overview page and click the Add destination button. Select Reddit Ads and click Continue.
Authorize Hightouch to access Reddit by logging into your account and agreeing to the app's usage. To successfully sync Custom Audiences, Hightouch requires the adsedit and adsread scope.
An Account ID is required to sync Conversion events and Audiences.
By default, Hightouch will automatically use the Reddit Ads account owned by the user authenticated. If you'd like to use a different account ID, you can navigate to the respective dashboard and grab the ID from the URL.
Allowlisted by Reddit: Hightouch uses Reddit's Conversions API, which is in beta.
To send conversion events, your Reddit Ads account needs to by white listed by Reddit. Reach out to your Reddit account team to request access for your account to use the Conversions API.
Events within 7 days: If you are planning to set the event timestamp yourself, the event must occur within the last 7 days otherwise the conversion event will not go through.
To ensure syncs send each event, your event model must use a truly unique primary key. See the events syncs documentation for more information.
Hightouch will sync data to Reddit ads as a Custom Audience with the CUSTOMER_LIST type.
You can choose to create a new Custom Audience through Hightouch, or sync to an existing audience.
The Reddit Custom Audiences API will only accept hashed values. For audience syncs, by default, Hightouch automatically hashes first-party user data fields before sending requests to Reddit.
If the data in your model is already hashed, you can disable PII hashing to successfully send data to Reddit.
When records leave your query result, they are removed from your audience by default. If you would not like to delete any records from your audience, you can choose to do nothing when records leave your query result.
Make sure you've configured your sync to use the correct Reddit environment. You might've accidentally pointed to a different environment. If that doesn't solve your issue, . We're happy to help.
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.