Providing relevant and timely campaigns relies on fresh and accurate data in your MoEngage account. By automatically syncing customer data from your data warehouse into MoEngage, you don't need to worry about data consistency or staleness. Instead, you can focus on building world-class customer experiences.
Hightouch sits on top of your data warehouse and can read from Snowflake, Redshift, BigQuery, Databricks, Postgres, MySQL, and many other data sources. You can even fetch data from Google Sheets and Airtable. Hightouch can help activate your data wherever it resides.
We've written dedicated guides for each supported data source. Take your pick:
If you're missing the credentials necessary to connect to your data source,
try inviting your teammates to Hightouch. You can have unlimited collaborators
in your workspace.
Waiting for credentials to your data warehouse? No problem. You can connect to one of our sample databases to get started right away. For the rest of this tutorial, we'll use our demo Postgres database, which contains a users table with names, emails, locations, and other user attributes. This sample source is available when you log in for the first time—no setup required.
Next, we'll write a SQL query to define which users should be synced to our MoEngage customers resource. You can follow the same pattern to sync to other support MoEngage resources,
In Hightouch, a model represents a query that filters or transforms the records in your data source. Models are used to determine exactly which records to sync between sources and destinations.
When you connect to a data warehouse, your models will probably be written in SQL. You can also import models from tools like dbt and Looker.
In this example, we'll keep it simple. Suppose you want to sync all your customers to MoEngage. To accomplish this, you'll want to create a model that looks like this:
SELECT*FROM users;
Click on Models in the left sidebar.
Click on Add model in the top right corner.
Select Demo Database as your source and click Continue to proceed.
Select SQL Editor as your modeling method.
Paste the SQL query from above into the editor on the left side of the page.
Click Preview to execute the query.
Click Continue to proceed.
Give your model a name and unique slug (for example, "All Users" and all-users).
Select ID as the primary key for your model.
Click Finish to create your model.
We just created a model using a SQL query that retrieves all our current users. Next, we'll configure our sync to add these users to MoEngage.
Hightouch allows you to set custom attributes. Any mappings from this section will be synced as additional attributes. MoEngage expects custom properties to follow a snake_case format.
When creating a sync for events, you can specify the name of the event being tracked. You can either input a static name,
or use a column from your model.
Select a column that is used as the timestamp of when the event happened. If this field is empty, Hightouch will use the time of when the event arrives at the server.
To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.