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Dynata

Empower your brand, marketing, and advertising teams to make data-driven decisions with Dynata’s data and insight solutions.

Overview

Sync your first-party audiences with data Dynata data and insights solutions to better measure, evaluate, and optimize advertising effectiveness in critical areas of your media to see how a campaign influences consumers at all levels of the purchase funnel.

Supported syncing

Sync TypeDescriptionSupported Sync Modes
AudiencesCreate and update custom audiencesAll

For more information about sync modes, refer to the sync modes docs.

Connect to Dynata

This integration requires prior approval from the Dynata team and the Hightouch team before proceeding.

To gain approval, please contact the Hightouch support team and connect us directly with your Dynata rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect.

To connect, input the following provided by your Dynata rep:

  • Access key
  • Secret key
  • Bucket name

Syncing custom audiences

You can input the name of the audience you plan on delivering to Dynata.

User identifiers

To identify which users to add or update in an audience, select model columns and the corresponding Dynata fields. You can match on any of the following user fields:

  • Unique ID (required for de-duping)
  • Email (SHA256)
  • Phone (SHA256)
  • MAID
  • IP address
  • First name
  • Last name
  • Address1
  • Address2
  • City
  • State
  • Postal code
  • Zip4
  • Country
Increase match rates in Dynata by enabling Match Booster.

Delete behavior

The only supported sync mode is all mode, meaning that each sync run will refresh the entire audience. Users removed from your audience will automatically be dropped with each refresh - only present users will be in Dynata's audience.

Tips and troubleshooting

Refresh rate

Dynata has a max refresh rate of monthly. You should not have your Dynata syncs running more than every 4 weeks.

Matched users count

Match rates are not available to preview in the Hightouch platform. Contact your Dynata rep for insights into match rates and audience reach.

Common errors

If you encounter an error or question not listed below and need assistance, don't hesitate to . We're here to help.

Live debugger

Live debugger view is not support for this integration. Please reach out to us if you see any issues.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.

Ready to get started?

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Need help?

Our team is relentlessly focused on your success. Don't hesitate to reach out!

Feature requests?

We'd love to hear your suggestions for integrations and other features.

Last updated: Oct 22, 2024

On this page

OverviewSupported syncingConnect to DynataSyncing custom audiencesTips and troubleshootingRefresh rateMatched users countCommon errorsLive debuggerSync alerts

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